More about Pensonic Holdings Berhad

I've searched the information on Pensonic Holdings Berhad and it is interesting to see the firm grow over the last few decades to what it is today. The company has gain much market share from giants such as Panasonic and National brands since its inception.


Pensonic had its beginnings in 1965, with a company named Keat Radio & Electrical Co., a sole proprietor business, which was a retailer for electrical appliance at Balik Pulau, Penang. In 1976, Keat Radio & Electrical Co. went into import, export and wholesaling of electronic and electrical house hold appliances such as audio and visual items like portable radio cassette, transistor radios, and black and white televisions. The sole proprietor business was subsequently incorporated into a private limited company in 1977 under the name of Keat Radio Co. Sdn Bhd. In 1982, Pensonic Sales & Service Sdn. Bhd. was set up with various branches throughout the country to accommodate the increase in business. As business improved and progressed, the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under the “PENSONIC” brand name. In 1988, Pensonic started to manufacture and assemble its own products under the brand, "PENSONIC".

Amongst the products manufactured then were slow cookers, table fans, blenders, thermo- flasks and hair dryers. Since then, PENSONIC has emerged into producing high quality household appliances throughout the country. The name PENSONIC was meaningfully created by its founder, Dato' Seri Chew Weng Khak. The brand name has the distinction of being Malaysia’s very first local branded electric home appliance to be marketed. PENSONIC HOLDINGS BERHAD, now with its subsidiaries is principally engaged in the manufacturing, assembling, wholesaling and trading of electronic and electrical products under the PENSONIC brand.

The trends of growth from this company is inspiring as the management and the owner of the sole proprietorship work to achieve so much success on their own hard work and strategies and planning. Pensonic should strive for continuous growth by improving the products and processes. The company has much room for growth and improvements. This is evident by the company's large manufacturing plant in Bukit Tengah Industrial Park, Penang. I found that the company's success story is inspiring because the company has achieve much in a short period of time. However, investing in the production of energy-saving devices will definitely bring the company to greater heights.