CSR Model

This is the proposed CSR Model that our group came up by ourselves. We believe this model can be applied and used by Pensonic Holdings Berhad to improve on their products and processes. This model is named Copy-Study-Reuse (CSR) Model. The principles behind this model is competitors' analysis.

Currently, there are many corporate companies globally realized the importance of corporate social responsibility. One of the ways that companies use is by reducing wastage of resources and to preserve the environment. This shows the commitment of corporates towards maintaining the greenery of mother nature. Therefore, companies in the manufacturing industries came up with various methods of energy-saving processes and machinery to be used in their manufacturing facilities. Apart from that, these companies also produces energy-saving devices to help households and offices to save energy. This continuous strive towards improvements and perfection has lead many corporate companies to instill social responsibility values as part of their code of ethics.

We believe that Pensonic could benefit by studying their competitors better in terms of their products, processes and also the management of those companies. There are six steps in this model, namely :

1. Competitor analysis - by benchmarking and reverse engineering
2. Internal assessment - by exploiting capabilities and constraints
3. Cost-benefit analysis - by testing the market
4. Strategy formulation - by generating alternatives
5. Implementation of Strategy - by selecting best alternative and company-wide implementation
6. Monitoring and Evaluation - by reviewing results, taking corrective actions and continuous improvements

These steps are important to ensure that the company is not mislead and commit themselves in investments that they could not afford or in the detriment of the other products of the company. Therefore, Pensonic must not skip any steps before implementing any improvements to their processes and products. Pensonic should always consider the impact of new innovations on the company as a whole and the consequences before engaging full-force in this investments. Big initial investments must not be feared because the company could gain even bigger market share if they succeed in the implementation of the new proposed energy-saving features in their products and processes. The top management must be supportive to innovation and adapt to the changing trend in order to bring Pensonic to greater heights. Lastly, I believe that Pensonic has much potential for growth and their abilities should be used to maximize their market share and profitability of the company.